A common feature of apartments is that they are located in a central area and generally appear as small apartments with full decoration.
Residents are mainly long-term business customers, who value convenient location and quasi-hotel-style living experience, and at the same time lower rents than hotels. But there are also very few products that are different. For example, Wang Zijing in Shanghai is a large-scale and ultra-luxury product, but the customer group is only a higher level of long-term business travelers who come to live together as a family.
This kind of people usually only stay for a year or a half, so they care about hotel-style enjoyment. At the same time, they don’t care about whether there is gas supply or whether the price of water and electricity is parity. Due to the partial investment attributes, small apartments and low total price are very important features.
